Course outline
Part 1: Introduction to Social Media for Commercial Brokers
WHEN: 16th June, 10:00
- Establishing which social media channel is right for your target audience.
- Understanding the differences between company and personal profiles.
- Building personal and company brands through Social Media.
Part 2: Creating content that generates engagement with your clients
WHEN: 23rd June, 10:00
- Recognising the different content types that can be used on each social media channels.
- Taking advantage of the algorithms that drive social media channels.
- Keeping on the straight and narrow by acting professionally and staying legal.
Part 3:
WHEN: 30th June, 10:00
- Evaluating success and learning from your mistakes.
- Using Social Media to support Consultative Selling techniques.
- Building awareness through paid advertising.