Broker Marketing Training & Consultancy
Measuring performance against targets allows you to analyse performance and see where improvements can be made
Having a defined strategy for your business or campaign, and a plan of how you are going to achieve your results, allows you to analyse performance and highlight areas where improvement is needed.
There will be many different aspects to your strategy; marketing will be just one of them, but it’s the one aspect that when done correctly, provides work for your sales team to deliver on.
As marketing experts, with many years’ experience within the insurance industry, we can provide you with a level of guidance that draws out a clear strategy, is full bodied and contains achievable results. And if isn’t, then we can work with you to ensure it is.
When analysing your results, a fresh pair of eyes to question and challenge the Why, the Who, the Where and the How can highlight areas for improvement.
It could be that the skill set of your sales team will determine where you need to make investment in the client journey, i.e. from inception (generating leads), to keeping clients loyal (retention), and then using clients for your new business generation (referral or cross sell).
We can provide through a relationship we have with Marlborough Training, tailored training that uniquely looks within your team for the answers. By drawing out experiences from within, and sharing scenarios of difficult situations or processes, it is often the case those involved in the training become empowered and motivated, and armed with an arsenal of new sales techniques.
What we can do for you
By making sense of your business and processes, we can work with you to identify your strengths, weaknesses, opportunities and threats.
- Question and challenge your thinking. Being too close means you can’t see the wood from the trees.
- By highlighting areas for improvement in your strategy, processes or gaps in knowledge or skill set, we can support you in achieving your desired results.
- Provide training courses that are accredited by the Institute of Leadership and Management (ILM).
What are the benefits to you?
You will have insight into our many years’ experience working with insurance brokers.
- Investment in your team can lead to motivated and loyal staff, both of which are very important for any successful business.
- It is often the case that consultancy sessions lead to more support. As a full service marketing agency every aspect of your marketing needs can be taken care of; minimising the number of suppliers you are using can often lead to better results, efficiencies in process and cost savings.
